I still remember the first time Jeff the Land Shark popped up in Marvel Rivals. I was mid-match, trying to hold a point, and this happy little shark came sliding around a corner like he owned the place. Since then, Jeff has swum straight into the Marvel mainstream, and in 2026 he remains one of the most recognizable faces — er, fins — in the hero shooter. That is why the Youtooz Jeff figure still matters to collectors, even though the original pre-order window is now firmly in the rearview mirror.
Let’s be real: I did not need another piece of shelf clutter. But Jeff is different. Youtooz clearly knew it, too. When the company revealed three new Marvel figures back in January 2025, Jeff got the bulk of the real estate in the promo images. Joining him were Alligator Loki and Throg, a frog version of Thor — yes, that is exactly what it sounds like. The trio made for a wonderfully weird little lineup, but Jeff was the headliner. Simple as that.
The timing was wild. Marvel Rivals was only seven weeks old when the pre-order news landed, and the biggest holiday of the year had just passed. It seemed unlikely that the Jeff figure was dreamt up, designed, and prepared for pre-order in less than two months. But Jeff had already been added to the Rivals roster midway through the beta the previous summer, so the little guy had momentum. Whether that was when Marvel and Youtooz decided Jeff needed his own figure or not, the design does not appear to be based directly on how the shark looks in Rivals. That said, there are only so many ways to make an officially licensed, anthropomorphic shark look different, and Jeff mains were always going to snap this one up.
The figure itself is a delight. Jeff is kitted out in swimming gear, with goggles and a snorkel on his head, plus a Deadpool-themed rubber ring around his middle. The sculpt makes it look like he is leaping out of the water, which is exactly the kind of playful pose I want from a Land Shark collectible. Pre-orders for Jeff’s Youtooz began on January 28, 2025, at $29.99, with a release window of August 2025. In 2026, that means the initial launch has come and gone. If you missed the pre-order window, you are now hunting through collector groups, local shops, or the secondary market. I will not promise a restock, and I will not pretend the aftermarket is always kind. My wallet didn’t stand a chance the first time around, and I suspect plenty of other Rivals fans felt the same.
Here is the quick collector’s breakdown for the three figures from that drop:
| Figure | Price | Pre-order date | Release window | My quick take |
|---|---|---|---|---|
| Jeff the Land Shark | $29.99 | January 28, 2025 | August 2025 | The obvious star; swimming gear and Deadpool ring make it pop |
| Alligator Loki | $29.99 | January 28, 2025 | August 2025 | A deep-cut Loki variant with serious shelf presence |
| Throg | $29.99 | January 28, 2025 | August 2025 | A frog Thor. Need I say more? |
Alligator Loki and Throg were available at the same time and at the same price as Jeff. At the time of the original reveal, neither had appeared in Marvel Rivals, and as of 2026 I would not pretend to have insider knowledge about when that might change. NetEase has a deep bench — almost 900 years’ worth of characters if it adds one every month and a half, according to the original report — so Throg might be a while. Still, the roster keeps growing, and stranger things have happened. If Alligator Loki ever lands in Rivals, I will be the first person in line to main him. Probably badly. But enthusiastically.
What strikes me most about this whole drop is how Jeff turned into a merchandising force so quickly. He was already a fan favorite before the figure was announced, and the Youtooz release gave collectors a way to celebrate the happy little Land Shark outside the game. In 2026, with Marvel Rivals more established and Jeff still swimming through matches, that figure feels less like a novelty and more like a small piece of hero-shooter history. And hey, that’s showbiz: a cute shark, a rubber ring, and a community that cannot get enough.
Would I recommend chasing the Jeff figure now? If you are a dedicated collector and the price is fair, absolutely. If you are a casual fan who just likes Jeff, maybe wait for a reissue or a different piece of merch. Either way, the Land Shark has earned his spot on the shelf. I just need to figure out where mine is going to fit.